Companies share online content for a number of reasons. But, chances are you’re either looking to improve your brand’s appearance or reel in customers in one way or another.
Getting thousands of views in a short amount of time can work wonders for your company. At the very least, generating viral content can put your brand out there and potentially make it a household name in your area.
There's No Magic Formula
Generating quality content is a must and many people believe that by meeting these quality standards, their content will go viral. The truth is that there is no exact formula that will help your content spread like wildfire.
There’s a chance your blog posts, images, infographic, and other pieces may achieve virality without having to invest any resources. But, with so much content being shared on the internet every day, there’s an even stronger change it’ll just fizzle out.
The good news is that investing time and other resources into marketing your content will increase its chances of achieving viral status.
6 Ways to Help Your Content Go Viral
Creating viral content is a challenging task because there is no set standard you can follow. Viral posts can be funny or appeal to a person’s intellect, curiosity, frugality, and even internal struggles.
Regardless of the sentiment you’re looking to employ, thinking of your content as a marketing strategy will improve its allure. Which, if all the other elements align, can result in a viral post.
1. Always Publish Genuine Content
Fake news is becoming a hot digital topic - and you don’t want to get caught in the crossfire. Always make sure you publish or share genuine content that’s verified. There are exceptions to this rule, but generally speaking, always double check any facts or stats before posting.
2. Keep It Short and Simple
Most consumers have a short attention span and won’t understand technical language. To counter both of these, make sure that your content is short and concise. For text, this means creating bullet points and simple sentences.
Videos and images, on the other hand, should be short and get to the point within the first 30 seconds of viewing.
3. Employ Humour
Anyone who has access to an internet-capable device knows what a meme is.
Needless to say, a lot of the viral content found online focuses around humour, so you can definitely use it to your advantage. But, make sure you avoid content that could be offensive or portray the wrong image for your company.
4. Make the People Publishing Your Post Feel Smart
People love to feel smart. If your piece of content makes them show their intellectual side, they are more likely to share it. Fact-checking is important when creating these posts, so make sure all the data you publish is accurate.
5. Use a Visual Anchor
Humans are visual creatures, so your visitors will always want something to look at even if it’s not the main point of your content.
Blog posts are a great example because the content is written. But, also having attractive imagery that’s relevant or entertaining can significantly improve the performance of any blog.
6. Hot Topics are a Win, But Save the Drama!
Using controversial topics to your advantage is a great idea. Consumers are usually aware of big news trends, so mentioning the topic can spark interest from your audience.
That said, controversial topics also attract people who love to debate. Make sure you don’t get involved in any arguments or discussion that polarize the situation and work against you.
Give Your Content the Boost it Needs
Generating quality content is good. But, thinking about it as an advertising strategy can take your post from good to viral, giving your brand a well deserved 15 minutes of fame while at it.
The tips above should help increase the chances of generating viral content that spreads across the internet at a fast pace. If you need help developing a simple, yet engaging copy, feel free to get in touch by sending Ben an email at firstname.lastname@example.org and he'll be glad to help.