Well the time has come.
The amount of verbiage that gets bandied around in the media and even well-meaning friends and family (we forgive them) about how to raise capital for your startup, or business, is beyond reproach (slight exaggeration but not far from reality).
We thought it is about time that a few truths were told regarding the capital raising process.
Entrepreneurs are continually mislead about the true essence of the capital raising process and what it takes to capture the attention of private investors.
We've produced a report called "6 Capital Raising Myths Exposed" to try and combat this problem.
Here's a sneak peak of the full report:
"Numbers alone are enough to attract investors."
Entrepreneurs have somehow been led to believe that investing and investment decisions are all a matter of arithmetic. Facts, numbers alone, do not persuade. In order to persuade an investor, entrepreneurs have to be able to tell their stories...
"Investors will read your business plan."
Hundreds of would-be entrepreneurs have been taught that writing a long and polished business plan is necessary to raise investment capital. This is absolutely wrong. Find out exactly why this is the case...
"I don't know any angel investors"
If you live in Siberia then this may be the case, but otherwise, this is simply not true. Of course, you cannot open a phone book and look under angel investors. This type of investor is not recognised by most lawmakers and they tend to keep a low profile. Find out exactly where to find them...
"No means no more talking."
When an investor gives you a resounding "NO" after you have pitched them for investment, your natural response as an entrepreneur is to move on, with the view that they offer no additional value to your business building. This is probably the biggest mistake you can make when trying to raise startup funds. Find out why...
"Valuation doesn't matter."
There is a common misconception that your initial valuation doesn't matter because you'll make up ground as the business grows and receive higher valuations in the future. If only that was the case...
"The deal is done when an investor says yes"
It is natural to assume that, once everything is completely agreed and only signature signing and paper shuffling remain, your capital raising will close of its own volition. Nothing could be further from the truth...
That's just a small taste of the six most common capital raising myths. CLICK HERE to download the full report for FREE.
The full report goes into much more detail and explains the rationale behind each myth based on significant experience working in private capital markets.
We hope you find it useful and I'm keen to hear some comments and feedback from entrepreneurs or investors in the midst of raising capital, or who've been there, done that, in the past.
My contact details are on the final page of the report so feel free to give me a call or send me an email to discuss further, or comment in the field below.
And that DOWNLOAD link again.