A content strategist is, first and foremost, an inbound marketer. They use their knowledge, skills and talents to help brands build trust without an ad budget.
The traditional marketer, on the other hand, is typically labelled as an interruption style marketer.
Here’s a good comparison table of how a strategist’s focus differs from that of a traditional marketer:
Interruption Marketer vs Inbound Marketer
I help you make the transition from the left column to the right column in 6 weeks. There are no shortcuts. It’s a steady and consistent path to building a business you are proud to create.
Here are some of the results you can expect:
You work to understand your audience and use the knowledge to build a content marketing strategy focused on the Wants, Needs, and Desires of that audience.
Say goodbye to ‘spray and pray’ and let’s start drilling.
Ben Hucker is the founder and principal of iEvoke. He has 10 years’ experience consulting to listed and private companies in Australia. Ben teaches agencies, freelancers and entrepreneurs the skills they need to produce high-ROI brand content marketing. Learn more at www.ievoke.com.au or email firstname.lastname@example.org.