What is a Content Strategist?

High calibre content strategists are in high demand with traditional media on the slide and owned media on the rise.

A content strategist is, first and foremost, an inbound marketer. They use their knowledge, skills and talents to help brands build trust without an ad budget.

The traditional marketer, on the other hand, is typically labelled as an interruption style marketer. 

Here’s a good comparison table of how a strategist’s focus differs from that of a traditional marketer:

Interruption Marketer vs Inbound Marketer

Interruption Marketer	Inbound Marketer
Search Spam	SEO & PPC
Paid / Rented Email Lists	Opt-In Email Lists
TV, Radio, and Print Ads	Authoring Books/Print Media
Billboards & Outdoor Ads	Supporting/Sponsoring Events
Spray & Pray Media Releases	Press & Public Relations
Pop-Ups & Pop-Unders	Thought Leadership
Contextual Ads	Community Building
Outbound Sales Calls	Influencer Outreach
Interstitial Pages	Blogging
Trade Show Booths	Public Speaking
Most Social Media Advertising	Earned Social Media
Forum, Comment & UGC Spam	Word of Mouth & Viral Marketing
Banner & Display Ads	Content Creation & Marketing
Paid App Review	Organic App Store Visibility
Video Ads	Video Content

I help you make the transition from the left column to the right column in 6 weeks. There are no shortcuts. It’s a steady and consistent path to building a business you are proud to create. 

Here are some of the results you can expect:

• Being responsible for 90%+ of clicks on the web in your niche
• A lower average cost to acquire a new customer
• A business powered by creativity, talent and effort
• Crazy momentum and a longer shelf-life for your content

To break this down one step further, you can think of a content strategist as an audience-centric marketer. 

You work to understand your audience and use the knowledge to build a content marketing strategy focused on the Wants, Needs, and Desires of that audience. 

Say goodbye to ‘spray and pray’ and let’s start drilling.

Ben Hucker is the founder and principal of iEvoke. He has 10 years’ experience consulting to listed and private companies in Australia. Ben teaches agencies, freelancers and entrepreneurs the skills they need to produce high-ROI brand content marketing. Learn more at www.ievoke.com.au or email bhucker@ievoke.com.au.