Sample Portfolio Pieces
As a former corporate guy I worked for 10 years writing for companies like Occam Asset Management in London, IFM Investors, Wholesale Investor, Leyland Private Asset Management, the Australian Stock Report and ANZ Investment Bank.
I now work with a whole range of companies—from start-ups to publicly listed companies—on content and marketing strategy. Following is a selection of work I've completed on behalf of clients as a copywriter.
Some of these companies I now work with directly as a content strategist:
I now work with a whole range of companies—from start-ups to publicly listed companies—on content and marketing strategy. Following is a selection of work I've completed on behalf of clients as a copywriter.
Some of these companies I now work with directly as a content strategist:
Website Copy
Advocate Strategic Investments - A new boutique fund manager focused on value investing and shareholder activism.
T&O Energy Consultants - Australia's leading independent energy consultants.
Preset Super - Leading SMSF administration platform with clients including Macquarie Bank and IOOF.
Event Negotiators - A national events, marketing and PR business (clients include Tim Ferris and Richard Branson).
HBS Advocacy - Copy and website build for a local buyer's advocate in Sunbury/Macedon Ranges.
Surf Coast Creatives - Website for a new podcast interviewing creative entrepreneurs on the Surf Coast, Victoria.
Rapid Ascent - The mothership for Rapid Ascent's suite of world-class adventure & outdoor events in Australia.
Outsource Fitch - One of Australia's leading sevice providers for the provision of remote staff.
T&O Energy Consultants - Australia's leading independent energy consultants.
Preset Super - Leading SMSF administration platform with clients including Macquarie Bank and IOOF.
Event Negotiators - A national events, marketing and PR business (clients include Tim Ferris and Richard Branson).
HBS Advocacy - Copy and website build for a local buyer's advocate in Sunbury/Macedon Ranges.
Surf Coast Creatives - Website for a new podcast interviewing creative entrepreneurs on the Surf Coast, Victoria.
Rapid Ascent - The mothership for Rapid Ascent's suite of world-class adventure & outdoor events in Australia.
Outsource Fitch - One of Australia's leading sevice providers for the provision of remote staff.
Release Property Managment - A short 2-page brochure with a pricing guide for property owners.
Release Property Managment - A guide for property owners and wealthy property investors for property management.
Muirfield Financial Services - The ultimate guide to a hard-earned retirement for those entering a new chapter.
Muirfield Financial Services - Updated company brochure for pre-retirees seeking professional advice.
BassCare - A brochure to support BassCare's Meals on Wheels service offering for its aged care residences.
Huckleberri Studios - Themed two-page brochure that doubled as a lead magnet.
Cash Positive - Brochure for a Sydney based financial planning firm focused on lifestyle design and client cash flow.
Leyland Private AM - A one-page flyer showcasing Leyland's private wealth management services.
Huckleberri Studios - A two-page lead magnet covering workflow automation services for Huckleberri Studios.
Release Property Managment - A guide for property owners and wealthy property investors for property management.
Muirfield Financial Services - The ultimate guide to a hard-earned retirement for those entering a new chapter.
Muirfield Financial Services - Updated company brochure for pre-retirees seeking professional advice.
BassCare - A brochure to support BassCare's Meals on Wheels service offering for its aged care residences.
Huckleberri Studios - Themed two-page brochure that doubled as a lead magnet.
Cash Positive - Brochure for a Sydney based financial planning firm focused on lifestyle design and client cash flow.
Leyland Private AM - A one-page flyer showcasing Leyland's private wealth management services.
Huckleberri Studios - A two-page lead magnet covering workflow automation services for Huckleberri Studios.
News/Media
Celebrating Seniors - "7 Things To Do Before Retirment"
Celebrating Seniors - "What does Biden's victory mean for investors?"
Surf Coast Times - "Muirfield is here to help"
Celebrating Seniors - "7 Things To Do Before Retirement"
Flex Catering - PR release to support the launch of Flex Catering's new SaaS product for restaurants and food caterers.
Celebrating Seniors - "What does Biden's victory mean for investors?"
Surf Coast Times - "Muirfield is here to help"
Celebrating Seniors - "7 Things To Do Before Retirement"
Flex Catering - PR release to support the launch of Flex Catering's new SaaS product for restaurants and food caterers.
Lead Magnets
Switch My Mortgage - An Essential Guide For First Home Owners"
Ricard Group - "Attention Property Investors! - Looking for Better Access to Property Investment Opportunities"
Surf Coast Creatives - "8 Human Desires You Need to Know Before You Write Copy For Your Business"
Leyland Private AM - "The Benefits of a Privately Managed Investment Account for Busy Legal Professionals"
iEvoke - "How to Pitch a VC"
Muirfield Financial Services - "The Ultimate Guide to a Hard-Earned Retirement"
iEvoke - "6 Capital Raising Myths Exposed"
Switch My Mortgage ESE - "An Essential Guide for First Homebuyers"
Ricard Group - "Attention Property Investors! - Looking for Better Access to Property Investment Opportunities"
Surf Coast Creatives - "8 Human Desires You Need to Know Before You Write Copy For Your Business"
Leyland Private AM - "The Benefits of a Privately Managed Investment Account for Busy Legal Professionals"
iEvoke - "How to Pitch a VC"
Muirfield Financial Services - "The Ultimate Guide to a Hard-Earned Retirement"
iEvoke - "6 Capital Raising Myths Exposed"
Switch My Mortgage ESE - "An Essential Guide for First Homebuyers"
Pitch Decks
TNF Cricket - Presentation to sophisticated investors for equity investment in apparel and training facilities.
FINDIT.ID - A new hardware solution for finding lost or stolen goods.
Velox.chat - A 24/7 on-demand IT support service providing job opportunities for people with impaired hearing.
V2H - Drilling technology set to change the future of drilling in the Oil & Gas sector.
Market Masters - An online options trading and education company with a unique trading model.
FINDIT.ID - A new hardware solution for finding lost or stolen goods.
Velox.chat - A 24/7 on-demand IT support service providing job opportunities for people with impaired hearing.
V2H - Drilling technology set to change the future of drilling in the Oil & Gas sector.
Market Masters - An online options trading and education company with a unique trading model.
Blog Articles (Clients)
Proxy fight in Australia - Advocate Strategic Investments
The activist tackling an oil giant - Advocate Strategic Investments
Am I better off holding cash during market turmoil? - Muirfield Financial Services
What does the outcome of the U.S. elcetion mean for Australian investors? - Muirfield Financial Services
A total return appraoch in a low income environment - Muirfield Financial Services
Do I need to prepare a will and what is estate planning? - Muirfield Financial Services
"Investment hedging - is it right for me? - Muirfield Financial Services
"Your pre-retirement checklist: 7 things to do before retirement" - Muirfield Financial Services
"Looking after yourself during corona virus" - Muirfield Financial Services
"Investment update - "The financial year that was" - Muirfield Financial Services
"Investment update - June 2020" - Muirfield Financial Services
"A New World Order For Future Tech Stars" - Light Media
"WARNING: Read This Before You Outsource Any Project or Role-Based Functions for Your Business" - Outsource Fitch
"Why Smart People Do Dumb Things" - Leyland Private Asset Management
"Market Update - June 2020" - Muirfield Financial Services
The activist tackling an oil giant - Advocate Strategic Investments
Am I better off holding cash during market turmoil? - Muirfield Financial Services
What does the outcome of the U.S. elcetion mean for Australian investors? - Muirfield Financial Services
A total return appraoch in a low income environment - Muirfield Financial Services
Do I need to prepare a will and what is estate planning? - Muirfield Financial Services
"Investment hedging - is it right for me? - Muirfield Financial Services
"Your pre-retirement checklist: 7 things to do before retirement" - Muirfield Financial Services
"Looking after yourself during corona virus" - Muirfield Financial Services
"Investment update - "The financial year that was" - Muirfield Financial Services
"Investment update - June 2020" - Muirfield Financial Services
"A New World Order For Future Tech Stars" - Light Media
"WARNING: Read This Before You Outsource Any Project or Role-Based Functions for Your Business" - Outsource Fitch
"Why Smart People Do Dumb Things" - Leyland Private Asset Management
"Market Update - June 2020" - Muirfield Financial Services
Blog Articles (Personal)
8 March 2018 - "Boost Your Writing Skills Using the Rule of 3"
10 March 2016 - "How this Startup Closed its 1st Capital Raising Oversubscribed"
17 December 2015 - "How to Build A Shortlist of Investors for Your Capital Raising"
27 August 2015 - "What Would the Godfather of Venture Capital in Australia Say About Your Business?"
20 August 2015 - "How to Tell Your Company Story With Flair"
13 August 2015 - "Why the Scattergun Approach to Funding your Startup Doesn't Work"
6 August 2015 - "6 Capital Raising Myths Exposed"
30 July 2015 - "How to Pitch a VC in 10 Slides or Less"
23 July 2015 - "The 4 Pillars of a Great Business Plan"
16 July 2015 - "7 Reasons Why a VC Investor might be Watching You"
9 July 2015 - "How not to commit 'suislide' when pitching to investors"
2 July 2015 - "Numbers Alone are not Enough to Secure Funding from Investors"
25 June 2015 - "How investors can kill your startup dream"
18 June 2015 - "How Superman & Lex Luthor can help build your company's story"
11 June 2015 - "Investors will read the dictionary before they read your business plan".
4 June 2015 - "How Warren Buffett can help you tell your company's story"
28 May 2015 - "Why great business STORIES get funded, not great business IDEAS"
10 March 2016 - "How this Startup Closed its 1st Capital Raising Oversubscribed"
17 December 2015 - "How to Build A Shortlist of Investors for Your Capital Raising"
27 August 2015 - "What Would the Godfather of Venture Capital in Australia Say About Your Business?"
20 August 2015 - "How to Tell Your Company Story With Flair"
13 August 2015 - "Why the Scattergun Approach to Funding your Startup Doesn't Work"
6 August 2015 - "6 Capital Raising Myths Exposed"
30 July 2015 - "How to Pitch a VC in 10 Slides or Less"
23 July 2015 - "The 4 Pillars of a Great Business Plan"
16 July 2015 - "7 Reasons Why a VC Investor might be Watching You"
9 July 2015 - "How not to commit 'suislide' when pitching to investors"
2 July 2015 - "Numbers Alone are not Enough to Secure Funding from Investors"
25 June 2015 - "How investors can kill your startup dream"
18 June 2015 - "How Superman & Lex Luthor can help build your company's story"
11 June 2015 - "Investors will read the dictionary before they read your business plan".
4 June 2015 - "How Warren Buffett can help you tell your company's story"
28 May 2015 - "Why great business STORIES get funded, not great business IDEAS"